Sex Still Sells

Who doesn’t remember this variant cover by Jason Pearson, from the March 1995 GEN 13 comic book? It was one of several variant covers for that series inaugural issue, many of them quite sexy, making it clear that the reader was about to buy a new kind of super-hero comic book: a somewhat more daring, more sexy – even more sexual – version of the X-Men. The cover, striking at first sight, gains an added level of frisson later on after Caitlin Fairchild, who appears topless, with her bountiful breasts covered, but barely contained, by (fellow teammate) Grunge, has become an extremely popular character among comic book readers.

Of course, the cover replicated one of the most controversial and iconic magazine covers of all time, Rolling Stone’s September 1993 issue, featuring Janet Jackson (and his boyfriend’s Rene Elizondo’s hands) , who had just published her fifth studio album, “janet”, which with its sexually charged lyrics reputedly marked Janet’s transition from charismatic singer into a bona-fide sex-symbol.

In a way, it’s as if in replicating Janet Jackson’s Rolling Stone cover (the full photo would only appear in the limited edition of the album, the original featuring Janet’s face on the front, and her torso on the back) Image Comics was trying to announce a new era in comic books: a more liberated, erotically charged, and daring era. Well, maybe not for the Big Two, but certainly for the burgeoning independents, of which Image was the clear spearhead.

What made me think of this cover, was a comment made by Gene Phillips on one of my rare posts, concerning sexy comic-book covers. In it, Gene made two pertinent points, one relative to market conditions – “These days I wonder if comics fans respond to covers in the same way, given the dependence on TPB collections.” – and another relative to the cultural (or should one say political) zeitgeist – “And given the politically correct atmosphere, I wonder if any publishers even attempt to use the female body for a selling point”.

Obviously, without objective data – data that I’m sure comics publishers aren’t willing to share – one cannot take any of those two points for granted, as convincing as both of them sound at face value. However, as to the first point, I would counter that, as long as monthly issues coexist with the TPB collections, they will need individual covers (as well as the collection itself), and those individual covers may or may not make use of the female body in erotically suggestive poses or situations (which could be considered a selling point). So, one would have to find out if, and in which ways, this use of the female body impacts the sales numbers of any given issue before coming to a secure conclusion. As the publishers – for obvious reasons, in the present oppressive cultural climate – will not forward these numbers, the point is destined to remain a moot one.

One known fact about cover artists is that most male illustrators (as well as many females) enjoy drawing sexy women in sexy poses – something not difficult to understand if one adds up biology (all heterosexual men enjoy looking at sexy women) , venue (superhero comic books are fantasy, not requiring a realistic approach – quite the opposite, in fact) and effort (to do a comic book cover demands work and effort, so if you must draw a fantasy woman, why not spend the hours required drawing sexy women instead of realistic ones?). Which brings us to Gene’s second point: are there instructions from the publishers for artists not to illustrate covers with women portrayed in erotically charged or sexually suggestive poses? Again, in the current #MeToo climate it wouldn’t be hard to believe. After all, Mickey Marvel’s comic books have become nearly unreadable with gender and racial politically-correct self-righteousness, and DC is following suit, judging by the cop-out to the Thought Police that Future State apparently will be.

I, however, would tend to answer no. Sure, Marvel and DC would never go for sexually aggressive covers. But they put out enough comics books every month so that a comfortable percentage of their covers feature sexy women in sexy poses. That percentage is not enough for us to deduce anything as to representation politics in either of the publisher’s covers, not only for the high number of titles that feature mainly or exclusively male characters (Superman, Batman, Spider-Man, Iron-Man, The Avengers, The Flash, Aquaman, Thor, The Hulk, etc.), not always requiring a female to be in the cover, but for the growing dependence on their respective cinematic universes that get their books to an audience larger than that of mere comic book readers.

But what if we turn for the smaller publishers? Dynamite is one publisher that puts heavy stakes on covers (to such a degree that one gets the impression that covers are more important than the book’s contents). Besides that, Dynamite’s main characters are female – Red Sonja, Vampirella, Bettie Page, Dejah Thoris; and, just like other small(er) publishers, not abetted by a lucrative cinematic franchise or a built-in mass of readers amassed through eight decades of familiarity, they depend on comic books sales to keep in business. And judging by the look of it, they do bet on sex to sell their comics. And, as a glorious example of it, a few weeks after my post and Gene’s comment, Dynamite put out VENGEANCE OF VAMPIRELLA #8 (July 2020), with this luscious cover by Lucio Parrillo.     

I guess this is as close as you can get to actual intercourse in the cover of a comic book aimed at a Teen+ audience. Both the hand crushing Vampirella’s breast, and the hand crawling up her thigh, mingle with the blood running from her ruptured neck in a portrait of overwhelming erotic violence and beauty. I’m sure many would by this book solely for this gorgeous painting.

Before that, in June, there had been a similar cover by Mike Miller for Image’s A CLASH OF KINGS – PART II #6, with its exciting promise of a living dead gangbang.

Here, besides the hands that are ready to rip Daenerys’ gown to shreds, and the hand clutching her left breast, there is an added erotic frisson from the breast’s nudity. True, both George R.R. Martin’s books and the HBO series that inspired the comics are filled to the brim with sex, but even so, one wouldn’t expect a major comics publisher’s cover to be so sexually assertive.

Yet, more breasts and groins are groped and menaced in BOOM! Studio’s Maria Llovet cover for FAITHLESS II #5 (October 2020), where a trio of ethereal demonic female spirits swirl around the comic book’s protagonist, running their hands all over her body, with one of them clearly cupping her semi-naked left breast.

I’ll admit that it can be considered cheating a little, as FAITHLESS I & II, by Brian Azzarello and Maria Llovet is an erotic comic book, and all of its covers are quite risqué, although none ever came close to this level of sexual explicitness. However, the same excuse cannot be opposed to Image’s Nicola Scott’s cover for BLACK MAGIC #16 (November 2020).

Here, a female spirit is riding piggyback on a motorcycle while sexually assaulting the bike’s driver, our main protagonist, Rowan, sticking its tongue on her ear, groping her breasts with one hand, and burying the other between the girl’s thighs. 

Now, maybe it is the fact that all these comics have a fantasy and supernatural bent that allows for such generous doling of comic book eroticism. But, as I said above, all superhero comic books are, by nature, fantastic. But what I think is more noteworthy is that these smaller publishers are not afraid to go the sex way when putting the pages between covers. Being naturally more fragile and more susceptible to both reader and critic antagonism, they don’t refrain from offering some quiet erotic and daring covers. Or maybe offering is exactly the crux of the matter. They offer what the readers want. And when one considers they need readers to stay afloat, one is bound to conclude that maybe, just maybe, sex still sells. And thank the gods (and other supernatural spirits) for that!